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This clip from SNL is referencing @stack_harder's post about why there isn't more promotion of SN by well-known bitcoiners, like there is for nostr.
It's a variant of a question we've all asked and tried to answer many times: "Why aren't more people here?"

Incentive Misalignment

In the discussions in the comments of the post and in the clip, it seems there may be more going on than just SN being young and undiscovered. We may be working against some motivated behavior that's incentivized by funding or financial opportunities in the nostr ecosystem.
What hadn't occurred to me is that a highly functional and intelligent forum, like Stacker News, might be antithetical to influencers selling a brand of their own brilliance. Compared to the collective wisdom and knowledge of stackers, no one person can maintain such an exalted perch.
I had previously imagined a growth trajectory for Stacker News that included being discovered by some of these known personalities and going through waves of new users as they sell their followers on the merits of SN. What if that sort of passive growth is not in the cards, because the incentives are not aligned?

Narrative Correction

In the clip, they primarily discuss the need to make up the difference in narrative building. Nostr, despite being a generally worse experience than SN, has had much better PR. Many of the big names in bitcoin have been shilling it to their followers, while Stacker News basically relies on word of mouth.
By the way, I understand that Stacker News and nostr are not actually competitors, or even the same kind of thing. I'm talking about the most common usage of nostr, which is still as a twitter-like substance.
I'm raising this in the Foundry, because we have skin in the game and shouldn't just be waiting for @k00b to solve this problem for us. For the sake of this community that we are all so fond of, we need to figure out how to do the leg work of changing SN's perception and at least improve awareness of what we're all about.
That said, all I'm doing is raising the issue. I have no solutions in mind, other than the obvious "share more Stacker News content on nostr" and "tell cool people about Stacker News."

God damn, there are a lot of territories and owners.
104 sats \ 1 reply \ @Kenobi 17 Feb
I agree with you all.
I was aware of SN for the better part of my Bitcoiner Life (Bitcoiner since Summer 2021, aware of SN shortly after) but one of the things is that I never created an account and "got it".
I'd sometimes visit the website, or follow an interesting link here, but always as an anon, without an account.
I think that's one of the main reasons why it took me so long to stick around: because I didn't understand what Stacker News is. And most of the value of SN is in creating an account.
Thus, in a way, I'm starting to realize that what Stacker News is is just a better version of Bitcoin talk forum. But this angle "The value enabled Bitcoin Talk forum" needs to be marketed and shared.
Plus also the fact that SN only "works" once you create an account.
Anyway, my two sats as a recent Stacker.
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That's very insightful. It's probably very easy for most of us to underestimate the friction involved just in creating an account and that you won't "get it" without an account.
Thanks
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It's notable to me that the framing of this, and of the comments, is on bitcoin. I like btc, but is btc-centrism really the key to everything?
Maybe it is, I'm not sure. But the idea shouldn't be swallowed unexamined.
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Good point. I mostly did that, because the original post and SNL discussion were about the known bitcoiners.
The issue is probably that SN is only going to appeal to bitcoiners, at least for the time being, and bitcoin is the thing we have in common. The odds of finding a random sports fan who's willing to try out our bitcoin powered site are just much less than the odds of finding sports fans amongst bitcoiners who are willing to check us out.
You might be right, though, and we should be examining other avenues.
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If SN is not promoted as the "new BitcoinTalk forum" or replacement for "r/Bitcoin", will not go too far. It will just slowly die as any crap reddit.
We have so many things to learn about Bitcoin and yet people are wasting their time with all kind of crap stuff "non-bitcoin" related. It blows my mind sometimes seeing how people ignore this important thing.
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That's largely how I think it should be promoted, too. I see the other territories (for now) as being where bitcoiners can discuss their other interests.
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the territories non-bitcoin are for when you do not have other news to discuss about Bitcoin, when stackers are bored. But how can you be bored about Bitcoin? The rabbit hole never ends.
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As if you don't enjoy the occasional crime drama or sci-fi novel.
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To me it's always been a surprise that how small an active community we have at SN even after 3 years of SN. I guess there are more bitcoiners that are not really into reading and learning the complex things. There are many who just buy and hodl and don't think beyond it. Another point is that (may be) SN content discovery on search engines is not that good.
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Good point. SEO might be very worthwhile. I have no idea what's been done on that front.
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I think SN doesn't use plugins while most other websites do for this purpose. That may be going against it.
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My issue is that I'm always concerned about doing the wrong thing. I'm a newer member and there's no real consensus on what type of recruitment should be done. If there's something that people sort of agree on, I'll happily do some leg work.
Whenever I bring it up though, it seems like half of the people want to just get more bodies, while the other half wants to he highly selectively.
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What jumped out at me from the clip (and probably should have been mentioned in this post) is that apparently many people are aware of Stacker News, but harbor very inaccurate views of what it is or basically pretend to be unaware of us.
@Car stated definitively that many, perhaps most, of the big names in bitcoin are not only aware of SN, but regularly visit the site (either anonymously or pseudonymously). I find that a little disturbing, because it really means that they are set on not promoting us, even after being convinced of our value.
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Outside opinion. I don't give a shit about the "big names in bitcoin"
15-20 years ago there were really big names in podcasting that nobody has even heard of today. Bitcoin is rapidly growing and so is it's userbase.
Would it be nice to have someone with a bigger name get on the train? Maybe, maybe not, but we certainly don't need them to grow SN.
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I don't really care about them either. However, the growth logic is different if they already know about and value SN, but don't promote it.
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Maybe I should start a bounty program on AskSN "what did you do to promote SN this week?"
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29 sats \ 14 replies \ @Car 17 Feb
💯 it’s far worse than you think. Always going to keep it real, one of the few that does.
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Am I over the target with the motivation?
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42 sats \ 12 replies \ @Car 17 Feb
No stay the mission.
SN is far too important for it to fail because of “perceived” competition by the stackers.
When you are great at something, unique and better than anything’s else that’s come before nothing can stop it. It becomes inevitable.
That’s what I believe.
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I believe that too. I was wondering if I was in the ballpark with what the "known bitcoiners" motivations are for not promoting SN or if it's something else entirely.
Do we need bigger referral incentives? Like x number of sats plus the 10% or increase the 10% to make it more worth people promoting it on there channels podcast yt ?
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That's a good question. I seldom think about the referrals, but there's presumably room for improvement there. I think I usually get a around 200 sats a day from my referrals, which is certainly not enough to be worth putting much effort into.
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The marketing for stacker news is kind of terrible. No one really knows we exist.
I been trying to think of ways to get SN brand into the minds of bitcoiners.
My ideas:
  • A monthly GM ad on the No bullshit bitcoin platform
  • Engage with a marketing team and use their strategies to increase membership
  • Use v4v zap reads and mention stacker news
  • comment on YouTube and leave SN ref links
I know the modern internet makes the word “ad” seem dirty but advertising and marketing works. And if the product is great people will stick around.
But I also think SN would be a much better experience for mobile users if it had a mobile app. It’s my goal to develop one but I’m not a dev so it may take a few years before I complete my goal. The bsats iOS app was decent but the main dev stop supporting it.
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Whatever it is, i feel like there's a group of us that would willingly mobilize. It's a matter of having direction, at least for me. I'd happily put sats on the line and create bounties for the best SN promotion memes or whatever else that needs to get done.
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What does your 3rd bullet point mean?
I agree that ads work. I know of several regulars, including myself, who came over because of the last Fountain ad campaign. Maybe that's the simplest answer: another Fountain promotion.
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When you zap a show and leave a comment to be read on the next show
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Oh, I didn't know that had a name. Yeah, that's a good idea, too.
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This and the linked post does not make sense at all.
why there isn't more promotion of SN by well-known bitcoiners, like there is for nostr.
Pretty obvious:
  • nostr is open source non-for-profit protocoll
  • @SN is a centralized platform

Why aren't more people here?
Because people need to P2P... Pay-to-Post. On nostr clients posting, spamming and shitposting is free

Nostr, despite being a generally worse experience than SN, has had much better PR.
Are you comparing nostr to SN? 🍊oranges with 🍇 grapes?

Want more spenders on SN? start creating contents about SN outside SN. Make a google search and compare results..
Gtrands don't know about SN, guess why
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I'm pretty sure you could have given us a more charitable read. Listen to the discussion in the clip I posted. I think you're being overly glib.
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if the fundamentals diverge from my values, why I should keep reading/listening?
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I guess to be able to make an informed comment.
Your first and third points were explicitly addressed, your second point isn't what we're talking about, and your fourth point is probably correct.
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The ama segment of sn is a great entry point for big names. Approaching them to come do an ama then shill them on the platform encouraging them it’s a great place to engage and promote there work etc then hopefully they then use the referral system on there channels to get more of there audience over as well
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That had basically been my thinking, but it sounds like there's something a bit darker at work. Still, that doesn't mean there's no chance of this approach working on some people.
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124 sats \ 1 reply \ @siggy47 17 Feb
What hadn't occurred to me is that a highly functional and intelligent forum, like Stacker News, might be antithetical to influencers selling a brand of their own brilliance. Compared to the collective wisdom and knowledge of stackers, no one person can maintain such an exalted perch.
I think this is the biggest factor. I don't want to be disparaging, but when influencers get lots of zaps for posting GM! who can blame them for not wanting to deal with us? We're polite, but we're not going to reward platitudes for long, no matter who is serving them up.
Also, I think we have a little bit of an identity problem. We're both a hardcore bitcoin forum, and a place where territories run the gamut of topics. Personally, I'm feeling it now. 3 of my territories have nothing to do with bitcoin. I wanted to broaden the exposure to bitcoin of those interested in books, pets, etc, without needing to make the topics relate to bitcoin. At the same time, I find myself delving deeper into bitcoin.
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Yeah, I've struggled to think of how to succinctly pitch that duality.
Something like "For everything bitcoiners love" is what we need to communicate.
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I tell all my friends they get free bitcoin for posting their strava on SN
None have done it
For all who buy bitcoin, so few have even heard of lightning
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so few have even heard of lightning
Really?
I'm so curious about who the non-stacker bitcoiners are and how they engage with the whole ecosystem.
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They just buy on Coinbase and withdraw to cold storage
Depends on your definition of bitcoiner
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Do they follow any bitcoin content or are they really just in it for the savings vehicle?
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The number go up
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