Good point. I mostly did that, because the original post and SNL discussion were about the known bitcoiners.

The issue is probably that SN is only going to appeal to bitcoiners, at least for the time being, and bitcoin is the thing we have in common. The odds of finding a random sports fan who's willing to try out our bitcoin powered site are just much less than the odds of finding sports fans amongst bitcoiners who are willing to check us out.

You might be right, though, and we should be examining other avenues.