Today, the average bitcoiner (in my experience) tends to care a whole lot more about privacy, freedom, sovereignty, etc. than the average "normie" who barely even knows what Bitcoin is.
Thus, trying to convey these principles to them doesn't seem to do a whole lot of convincing, especially since your typical normie "doesn't have anything to hide."
A lot of times, simple NgU technology doesn't do much either, because Bitcoin is a "bubble."
...so what do normies care about? What can we point to within Bitcoin that better addresses their immediate values and preferences, without trying to convince them of the importance of values that they likely don't care about?