yeah I'd say maybe only 2 of these resonate with a normie: cheaper fees and 24/7
Those are the two I've really heard people complain about. The other one you might get some traction on is irreversible transactions, but people will only want that on the receiving end and will be turned off by it on the sending end.
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On top of this, understanding why we need decentralization to facilitate cheaper, global, 24/7 payments instead of centralized custodians is another uphill battle
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