They care about owning property which stores value. At the moment, the status quo is houses. This is mainstream, orthodox financial advice.

A housing crash which calls this into question is the precipitating event for normie adoption.

But the education needs to begin now to be ready.

There is already a generational opportunity: the young who already see they have been denied the opportunity to preserve wealth in property as their parents and grandparents could.

Importantly, this is something only Bitcoin can do (not crypto).