Cracker Barrel Responds: 'We could've done a better job' \ stacker news ~lol

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Cracker Barrel Responds: 'We could've done a better job'www.cnbc.com/2025/08/25/cracker-barrel-cbrl-backlash-logo-rebranding.html

305 sats \ 19 comments \ @Cje95 26 Aug lol

LMAO NO WAY?!?!?! This was so so bad I cannot imagine the amount of money that they spent on this stupid revamp... Might as well just burn the money in front of people at least they would be warm.

You gotta love how they even went as far as to comment on the colors...

The colors, which the company said were inspired by the restaurant’s eggs and biscuits, stayed close to the original.

So I guess the idea is burnt toast and eggs? I mean the lettering is black

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10 sats \ 3 replies \ @grayruby 26 Aug

I went to Cracker Barrel when I was in Texas. I thought the decor was kind of neat but the food was overrated and portions were way too big.

50 sats \ 2 replies \ @Cje95 OP 26 Aug

The huge portions are the best part!!!! You get a couple of meals lol!!!!

10 sats \ 1 reply \ @grayruby 26 Aug

That's fair but we went for brunch and were headed out for the day after, so leaving a bunch of food in the car in the Texas heat for 5 or 6 hours didn't seem like a great idea.

40 sats \ 0 replies \ @Cje95 OP 22h

Lol yeah that isn't a good move at all! 😂

0 sats \ 6 replies \ @kepford 26 Aug

Is it just me or have we fully jumped the shark on redesign outrage? I like Cracker Barrel and all but I've seen some pretty dumb "titles" on platforms about this. This is the first post I've actually clicked through on.

This new logo sucks compared to the old.

I have no idea who did this or why they felt the need to revamp they branding but my guess is that some consultants told them their core based of customers are dying off. They need to adjust to a younger demographic. Cracker Barrel has a very devoted customer base and I don't see an up side to a brand refresh unless it is extremely subtle. Their whole vibe is throwback comfortable down home dining.

Having been a part of re-banding meetings over the years I can imagine how the pitch went(I was often the tech project lead working with design leads). I love design people but as the customer you HAVE to be very careful with who you partner with. I wonder if CB has new leadership and they were looking to make a splash. That's such a classic pattern. Pattern of bad ideas.

68 sats \ 5 replies \ @SimpleStacker 26 Aug

the cracker barrel saga is interesting to me because how do you manage the decline of a brand whose entire theme is falling out of fashion?

i don't think i'd go about it the way they did, but it seems like they're faced with a challenging task.

10 sats \ 2 replies \ @kepford 26 Aug

This is a perfect picture of how dumb social media has become.

Conservative activist Robby Starbuck added his commentary on Thursday, writing in a post on social media site X, “Good morning @CrackerBarrel! You’re about to learn that wokeness really doesn’t pay.”

The backlash is not restricted to conservatives. The official X account for the Democratic party wrote on Thursday, “We think the Cracker Barrel rebrand sucks too.”

EVERYTHING is politics to people that make their money off of making everything political.

The guy on the video on this article gets it.

7 sats \ 1 reply \ @SimpleStacker 23h

EVERYTHING is politics to people that make their money off of making everything political.

I think you hit the nail on the head here. It's just the latest in the outrage porn industry.

30 sats \ 0 replies \ @kepford 23h

Its kinda wild. I think people get hooked on outrage just like they do on other emotions.

7 sats \ 1 reply \ @Cje95 OP 22h

I mean we gotta give them credit for uniting Republicans and Democrats 😂 both parties were tweeting out about how bad it was!

0 sats \ 0 replies \ @kepford 22h

Nothing will unite people like a common thing to complain about.

0 sats \ 3 replies \ @crrdlx 23h

At least the Cracker Barrel rebrand was not as bad as MSNBC to MS NOW. Do they really think it was only the NBC part was killing MSNBC? Rebrand rules:

either do a slow tweak minimal and gradual change like ESSO to Exxon
or entirely change everything: name, colors, logo, everything
if it requires an explanation, like NOW = news, opinion, world, you did it wrong

By changing to MS NOW, it begs people to ask, "What's MS NOW?" and the answer they'll get is, "It's the old MSNBC." Which begs the next question, "Why did they change?" And the answer they'll get, "Because MSNBC was terrible and nobody watched it." And the response will be, "Oh, I see," meaning, "I won't watch MS NOW either then."

30 sats \ 2 replies \ @Cje95 OP 22h

So my Grandmother died of MS and I literally thought initially it was an MS foundation or some sort of awareness thing 😅

10 sats \ 1 reply \ @crrdlx 22h

Sorry about your grandmother, but that totally makes sense about the MS awareness or an MS charity.

10 sats \ 0 replies \ @Cje95 OP 22h

Thank you! Yeah from my point of view it was a super odd title because MS and ALS these diseases are much more discussed and fundraiser for and then you name your TV network MS NOW?!? I wanna know how much that person made coming up with that cause they robbed em blind lol

0 sats \ 2 replies \ @Turdinthepunchbowl 26 Aug

I'm sorry, but why does anyone give a shit. Everyone wants everything to be "woke" or "anti-woke". Can't a business just do a brand refresh, and that being the driving factor of the change? Everyone wants to argue over things that just don't matter. Their revenue is "up" 13% over pre-pandemic revenue... But that's actually bad performance when you think of net expenses and inflation... Can't a refresh simply be because they viewed a needed change in their business instead of some phantom culture war clash/bullshit. Both sides of everything are retarded, whether it be bud light, Sydney Sweeney, or Cracker Barrel. I hate this world where everything is political.

/Endrant

30 sats \ 1 reply \ @Cje95 OP 22h

You don't change your entire brand though. No one in their right mind would go ya know what an old school country store needs? Modern minimalism. I mean how bad do you have to miss the ball for Republicans and Democrats to unite in outrage in 2025!

0 sats \ 0 replies \ @Turdinthepunchbowl 17h

Both sides comment more because we live in this environment where attention matters, so if you aren't commenting or trolling or whatever, people don't know you exist.

So everyone has to comment on everything. Their logo is bland/boring... That doesn't warrant the amount of attention or fury it's getting. It used to be "let's make a change, see how the market receives it by reviewing sales numbers and performance". Now you get instant feedback because it's perceived as woke or racist or whatever. Cracker Barrel is in a no win situation just for trying to refresh their aging/dying brand. It's not like they substantially changed their business. They modernized stores and refreshed a logo.

Damned if they changed, damned if the don't I guess. I only assume many other brands will suffer the same fate going forward.

0 sats \ 0 replies \ @SimpleStacker 26 Aug

Lol I just commented on this a few days ago

#1091519