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0 sats \ 3 replies \ @crrdlx 26 Aug \ on: Cracker Barrel Responds: 'We could've done a better job' lol
At least the Cracker Barrel rebrand was not as bad as MSNBC to MS NOW. Do they really think it was only the NBC part was killing MSNBC? Rebrand rules:
- either do a slow tweak minimal and gradual change like ESSO to Exxon
- or entirely change everything: name, colors, logo, everything
- if it requires an explanation, like NOW = news, opinion, world, you did it wrong
By changing to MS NOW, it begs people to ask, "What's MS NOW?" and the answer they'll get is, "It's the old MSNBC." Which begs the next question, "Why did they change?" And the answer they'll get, "Because MSNBC was terrible and nobody watched it." And the response will be, "Oh, I see," meaning, "I won't watch MS NOW either then."
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Thank you! Yeah from my point of view it was a super odd title because MS and ALS these diseases are much more discussed and fundraiser for and then you name your TV network MS NOW?!? I wanna know how much that person made coming up with that cause they robbed em blind lol
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