Is it just me or have we fully jumped the shark on redesign outrage? I like Cracker Barrel and all but I've seen some pretty dumb "titles" on platforms about this. This is the first post I've actually clicked through on.

This new logo sucks compared to the old.

I have no idea who did this or why they felt the need to revamp they branding but my guess is that some consultants told them their core based of customers are dying off. They need to adjust to a younger demographic. Cracker Barrel has a very devoted customer base and I don't see an up side to a brand refresh unless it is extremely subtle. Their whole vibe is throwback comfortable down home dining.

Having been a part of re-banding meetings over the years I can imagine how the pitch went(I was often the tech project lead working with design leads). I love design people but as the customer you HAVE to be very careful with who you partner with. I wonder if CB has new leadership and they were looking to make a splash. That's such a classic pattern. Pattern of bad ideas.