Interesting article. There are quite a few statements used as assumptions I would disagree with including:

Read: Rogers' Diffusion of Innovation Theory & five attributes that effect adoption: (1) relative advantage, (superior asset) (2) compatibility, (improving rapidly) (3) complexity, (easier for younger people) (4) trialability, (how well bitcoin integrates or can be experimented with) (5) observability (how obviously it helps you)

Despite disagreeing with much of the author's premise I do agree with the conclusion that appealing to mainstream audiences increases adoption but I think that IS happening organically.

One more controversial thought I've had on this S-Curve adoption topic is that perhaps for monetary technologies the Y-axis* shouldn't be percentage of world population but perhaps its percentage of net world asset value or something like that. Evolution doesn't distribute evenly and thats a difficult truth.

the world could really use a comprehensive user-friendly security plan creation solution imo - determining & mitigating attack vectors in a "normie-friendly" way

while everyone's situation is a bit unique, it seems like like are commonalities or principles that could be abstracted up and offloaded from manual human research and effort. perhaps like a private local llm that figures out what attack vectors your likely exposed to through a chat interface and then recommending tangible links and steps to address

Perhaps one day a lunar adventurer's ship will have an accident on Shackleton's crater to honor this great man.