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0 sats \ 0 replies \ @supratic OP 3 Dec 2024 \ parent \ on: Brands as Libraries: Why brands should think like cultural institutions Design
Well, I think it become a way to reward the best customers and provide them a unique experience. I agree, that going to the Coke museum not will be enough for me to be a Coke customer. But in the other way, a great Coke's customer/client, will definitely enjoy the experience... and maybe get even more "fidelized"