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Brands as Libraries: Why brands should think like cultural institutionswww.protein.xyz/brands-as-libraries/
123 sats \ 2 comments \ @supratic 3 Dec 2024 Design
Modern brands are moving beyond traditional advertising and transactional models to create ecosystems that encourage interaction, education and community building.
Some examples:
  • Japanese brand Vowels used its New York showroom initially as a collection of the founder’s magazine collection.
  • For six weeks Tank Magazine opened an exhibition space next to its office, giving the public access to its entire archive, alongside the books and publications that shaped the critical ecosystem surrounding each issue.
  • Hyundai has a series of libraries in Seoul, dedicated to design, travel and music, with the latter housing 10,000 records that members can listen to, free.
  • Protein itself has a dedicated reading space at its studios, collecting references and materials from its archive.
  • Acne Studios’ recent headquarters was built around a library of reference books.
Could this apply to Bitcoin too?
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0 sats \ 1 reply \ @987654321 3 Dec 2024
Kind of interesting but also an elite honey pot. Many car dealerships in the United States offer service and it's a way to recycle customers into a rent seeking economy. That's the pessimistic take.
On the other hand as a foundation for a brand you can engage your customers with faux excitement leading to sales of brand loyalty. Coca-Cola's museum in Atlanta, GA is a great example. It's a great museum. I still do not use any Coke, Pepsi or similar products because they are garbage.
This is the key. If your product is really good you don't need to puff it up with nonsense. On the other hand if you really care about your customers and you want to know more about them you can do this and earn their business.
In Williamsburg, Virginia, Budweiser had a hospitality house and factory tour where you could ride a monorail from Busch Gardens to the hospitality center. You could also drive there and park directly. They would show films, have museum displays and production observation. You even could get two free beers. Eventually they closed this down.
A lot of brands already do this. It's not new. It's just a piece written with a lot of hopeful language that encourages brands to launder money while pretending to be virtuous. Some may be sincere. Some will regret doing this.
Bitcoin Meetup groups might try this but there would be a lot of expenses that no Bitcoin group would want.
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0 sats \ 0 replies \ @supratic OP 3 Dec 2024
If your product is really good you don't need to puff it up with nonsense.
Well, I think it become a way to reward the best customers and provide them a unique experience. I agree, that going to the Coke museum not will be enough for me to be a Coke customer. But in the other way, a great Coke's customer/client, will definitely enjoy the experience... and maybe get even more "fidelized"
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