Kind of interesting but also an elite honey pot. Many car dealerships in the United States offer service and it's a way to recycle customers into a rent seeking economy. That's the pessimistic take.

On the other hand as a foundation for a brand you can engage your customers with faux excitement leading to sales of brand loyalty. Coca-Cola's museum in Atlanta, GA is a great example. It's a great museum. I still do not use any Coke, Pepsi or similar products because they are garbage.

This is the key. If your product is really good you don't need to puff it up with nonsense. On the other hand if you really care about your customers and you want to know more about them you can do this and earn their business.

In Williamsburg, Virginia, Budweiser had a hospitality house and factory tour where you could ride a monorail from Busch Gardens to the hospitality center. You could also drive there and park directly. They would show films, have museum displays and production observation. You even could get two free beers. Eventually they closed this down.

A lot of brands already do this. It's not new. It's just a piece written with a lot of hopeful language that encourages brands to launder money while pretending to be virtuous. Some may be sincere. Some will regret doing this.

Bitcoin Meetup groups might try this but there would be a lot of expenses that no Bitcoin group would want.