Last night a commercial for Ben & Jerry's played on Youtube - I wish I could find it. I think it was three to five scenes to associate Ben & Jerry's to various forms of popular activism - from social justice to climate change. If you support our company, you support real change to make the world a better place.
Greenwashing is not a new phenomena and it actually inspires icky memories of politicians and cults - so why do we let "wholesome" consumer corporations get away with it? They are arguably the most cultish of the companies.
People get up in arms about movements to revolutionize corporations to be more globally responsible - but what about change for the protection of the individual consumer? Ben & Jerry's is junk food. There's a version of the world where companies that sell consumer food that is "unhealthy" (damaging) are taxed for putting consumer safety at risk. Not even a consumer tax - a corporate tax. Maybe that's a socialist's pipe dream.
I wonder if we could at least make it illegal to imply in an advertisement that buying junk food ("cigarettes") will make you a more responsible member of society! There's likely a real psychological comparison of advertising between cigarettes = cool, rugged, tough and greenwashed comfort/"health" food = responsible, compassionate, wholesome.123
Maybe we wouldn't live in a world where you could pretend to be a social-political-environmental activist by eating Ben & Jerry's - but you would have enough money in your wallet and 'clean energy' of your own to actually do something.
If corporations are people, why do we allow them to persuade us to believe that if we supported them financially, our lives would be fundamentally changed in a way to imply we have achieved a spiritual-social purpose? It sounds like current advertising laws enable corporations to behave like cult leaders.
Footnotes
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Another of my recent "socialist pipe/fever dreams" is to make illegal the term "health food" - shouldn't all food be health food? And if it's not, isn't it just...candy, junk, or comfort food? ↩
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Might even be why so many people have begun to default morally-socially "eat vegan"... ↩
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How socially damaging is it to allow people to convince themselves that they are morally righteous through their consumer choices?...feels as if I hit a "gold nugget" of my nonfiction writing interests with that one. ↩