I and nearly everyone I know first bought a Ledger as our first hardware wallet. A lot of beginners don't feel comfortable buying a hardware wallet that's strictly limited to Bitcoin and we want to give them the opportunity to get an open source, easy to use hardware wallet.

The Multi supports only a handful of coins compared to our competitors. We haven't added new coins in a long time and are not planning more support right now. We only actively market the Bitcoin-Only edition and the share of Multi to Bitcoin-Only is continuously dropping over the years.

/Joko

Hi! Our goal is to empower as many people as possible to get into the Bitcoin space by equipping them with tools that make it easy, safe, and comfortable. However, new people to the space usually haven't learned about what makes Bitcoin special and unique, and they like having "options". The Multi is thus kinda like a gateway drug into Bitcoin. Then we provide a lot of educational content through newsletters and our blog posts about what makes Bitcoin special. We're happy to often hear from original Multi customers, that they come back to us in a year or so and order a Bitcoin-only version.