Hi! Our goal is to empower as many people as possible to get into the Bitcoin space by equipping them with tools that make it easy, safe, and comfortable. However, new people to the space usually haven't learned about what makes Bitcoin special and unique, and they like having "options". The Multi is thus kinda like a gateway drug into Bitcoin. Then we provide a lot of educational content through newsletters and our blog posts about what makes Bitcoin special. We're happy to often hear from original Multi customers, that they come back to us in a year or so and order a Bitcoin-only version.