I and nearly everyone I know first bought a Ledger as our first hardware wallet. A lot of beginners don't feel comfortable buying a hardware wallet that's strictly limited to Bitcoin and we want to give them the opportunity to get an open source, easy to use hardware wallet.

The Multi supports only a handful of coins compared to our competitors. We haven't added new coins in a long time and are not planning more support right now. We only actively market the Bitcoin-Only edition and the share of Multi to Bitcoin-Only is continuously dropping over the years.

/Joko