Jonas still advises the business. His work on core was unrelated to BitBox.

In addition, a lot of people also like how discrete it is, i.e. "stealth by design" to avoid unnecessary attention. There are no labels except a small graphical logo and no visible buttons or screen (until you plug it in) such that it looks like a simple flash drive.

Fully open-source and Swiss-made are other important factors.

Yes! We have a blog post on this topic:

Besides tamper-evident packaging, the better way is via the device authenticity check. Briefly, each BitBox02 has a unique key on its secure chip, that is generated and signed during factory installation.

The BitBox App automatically verifies authenticity using a challenge-response process to this key. If the device fails to prove it's genuine, a clear warning is shown to the user.

It is probably different for different people, but the hardest problems for me have been picking a name! There are no right answers :)

Technically for the BitBox02, it was actually figuring out the cardboard packaging - more than expected design considerations & iterations and production times.

This is correct. Swiss law requires holding accounting info (e.g. invoices) for 10 years. This is done in encrypted archive storage that is not accessible by third-parties.

Hi! Our goal is to empower as many people as possible to get into the Bitcoin space by equipping them with tools that make it easy, safe, and comfortable. However, new people to the space usually haven't learned about what makes Bitcoin special and unique, and they like having "options". The Multi is thus kinda like a gateway drug into Bitcoin. Then we provide a lot of educational content through newsletters and our blog posts about what makes Bitcoin special. We're happy to often hear from original Multi customers, that they come back to us in a year or so and order a Bitcoin-only version.