I really don't understand when people uses the words Blockchain Technology. Like, we need to embrace Blockchain technology, that company plans to use Blockchain technology to solve a problem, or we could vote digitally using Blockchain technology.

One of the main characteristics of the Blockchain is to be immutable and incorruptible. So far the only one is Bitcoin and it will be really hard for a company to create one for other purposes.

So if there is only one real Blockchain in the world, it doesn't need to be differinciating from non existing ones.