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HUH... I had never heard of Rene Girard till now, but he seems to have some interesting ideas worth reading. If Peter Thiel and JD Vance like him, that's a pretty good sign too (from my vantage point, anyway)
Just one thing I'll about about memetic desires... it reminds me of the Fight Club quote: "We work jobs we hate, to buy things we don’t need, to impress people we don’t like"