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Yeah I agree. But I like the idea of getting access to behind the scenes. Player engagement about practice and trials and tribulations of being an NBA player. The workouts the nutrition work life balance.
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It's clever. I suspect the owners would take a "yes and" approach and want all the content on top of 82 games.
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This is strange and gimmicky. It would probably work ok, but I doubt you could get the players or owners on board with it.