Funny you ask, I'm starting a show called Soak Quest where I'll be traveling around the country onboarding founders and asking them what really is keeping them from accepting it. A big part of this is gaining that understanding, but also to introduce bitcoiners as a customer base to these people. We are a big group with real buying power now and itll be cool watching businesses realize this.

Businesses generate money, but ultimate are on the fiat treadmill where their costs rise, so their prices rise and their margin gets continuously attacked. Bitcoin is the way off that treadmill, but theres a lot of info to digest before you can get to that point