I'd argue that for about 80% of the people the only thing they associate with Bitocin is it's price performance 

saunter

It's one the first things people who are honestly learning about bitcoin learn about.

But most people just "hear" about bitcoin from the news or through friends and never actually learn anything about it.

sommerfeld

I can't believe so many people don't know about this. Isn't this like the first thing people learn about bitcoin?