I think speaking from your own experience is always best, I like the "the reason is use Bitcoin..." approach. This makes sense. People don't like to be told things but if we speak for ourselves, they may ask questions. Great comment. Thanks. 

DesertDave

alter_native

The big reason people don't "get" Bitcoin

The reason I use Bitcoin (that is how I usually start), among others, is you have to work twice for your money, first you work for it and second you invest it so that it doesn't lose too much value. With Bitcoin I can actually save that money and I only have to work for it once and you have a very high probability it will go up in the future.

9 times out of time they're investing their money in crypto, stocks, savings account, pension fund.

I also mention that most assets are digital and are not yours. They're centralized and can be frozen/seized at any time. With Bitcoin you can be 100% owner with nobody able to take it from you, if you secure it well.