I agree SN has already created a solcial media platform with much higher quality content and community that say reddit or other social media platforms where spam and bs is predonominant. And yes it is an easy and useful way to use LN as a means of payment- but imo using LN or onchain to buy things in the 'real world' such as supporting LN/BTC accepting bricks and mortar businesses is also very important, and fun.