Even though this legislation is just now going into effect its been affecting the European Tech space since before May. This law is bad... plain and simple. The effects of it have been widespread as tech companies have moved their AI development out of the EU to places like the US and UAE.
The pyramid that the EU utilizes includes what it deems "unacceptable-risk AI applications" but one of the issues with this is that if someone takes your data and creates this you are still partially responsible. A blanket ban also is known to harm innovation and if your advisories are going to do this type of research then you are just further behind the curve. Major misfire for the EU that is going to have long lasting side-effects.