So if this has been discussed previously I apologize as I didn't search first....

Google's definition of The Time Value of Money - which is what we have all been "taught" in school....

(The time value of money means that a sum of money is worth more now than the same sum of money in the future. The principle of the time value of money recognizes that money can grow in value by investing it, and a delayed investment is a lost opportunity.)

I posit - this definition gets flipped to sound like this on/in Bitcoin - a sum of Bitcoin is worth more in the future than it is now….

So now think about that….if you know your “money” in your pocket is going to be worth more in the future than it is now…you lose the incentive to “hoard” or even dare I say…HODL it….this is blasphemy to some Bitcoiners….but if what we all think is going to happen with Bitcoin is true and it happens….and as Jeff Booth says the natural state of a free market is deflation….this makes sense… if your costs are constantly going down the converse of that is that the value of your “medium of exchange” is going up - hence we don’t need to HODL we need to create this “value”….and stop fighting the deflationary nature of the market -

As the debt is getting more and more expensive to keep going in the current “credit” based system it gets more and more difficult for people to see a way out….and I am simply trying to spread the word that there is a way out using Bitcoin….we just need to do a better job ensuring the incentives we are creating for people to onboard/use/utilize bitcoin are aligned better with the new system so that they are able to continue to sustainably pull or demonetize the credit based system in as neat and orderly a fashion as we can….

So if your business and/or your incentives for people to come to use your business and in particular to get those same people to communicate value to you in Bitcoin....isn't built upon this concept....your business is likely to fail in the long run to those businesses that are :)

Have a nice day!