am pretty surprised about the change of direction taken. what's your thoughts? how do you compare with the previous logo, being part of a brand image and much more coherent with all other products offered?
old logonew logo
Apparently, the app officially lunched in the app stores too (source: BitKit Blog)
too much white in the letters, old logo is ok, a totally different look might be considered for a human that does not understand what bitkit is, does, should be considered.
keep asking it will manifest, get more feedback.
reply
I would rather have the old one.
Have anyone use the app? Do you know how the fees system works?
Thanks
reply
It's always nice to see things evolving
reply
Bold. I like it.
reply
Oof. The new one is pretty rough. Looks like a candy bar or something. I like the old one.
reply
I like it a lot. It's pretty rare that a logo embodies a verb. More normally it's a noun. There logo just screams "go" and "do it" and "move forward." Super awesome.
reply
I prefer SN one
reply
Meh it looks like a logo for a high school basketball team.
reply
Fair, but most associations with high school basketball are positive ... which is a lot of what you are looking for with this subconscious stuff. It makes their brand seem more youthful imo. A lot of this subtle design stuff can sound pretty woo, but I'm confident it matters. At least, it probably doesn't hurt.
reply
reply