Wow what a great post. I think many are not interested in bitcoin simply because they don't understand it enough and it isn't familiar to them. Even many people who do start going down the rabbit hole realize they are in unfamiliar territory and they don't like that - so they give up. I think Bitcoin shouldn't have an actual "brand", rather it is up to the individual's perception of what it will give the world. In the end, it brings different indivudals, corporations, and countries different things. For a local in el salvador, it is technology that allows to transact digitally and cross borders. For a Wall Streeter, it is something that they could position their clients to see unmatched returns for people's retirement. For someone fleeing Afghanistan due to war, it could be a way to transmit value through time and space more easily. These are just a few examples, but there are thousands and it simply isn't just that.

As for the privacy aspects, plebs, whales, countries and corporations alike must do what they can to support open-source layer 2 development. It's also important to drive political change to see privacy-focused mechanisms - because at the end of the day private money is important to millions.