The first time I ever purchased Bitcoin, I was scammed.
This is the story of all people that jump into "buying" stuff just because somebody else say so and they do not do any effort in reading and learning first, just blindly follow a scammer. Education is the first step into Bitcoin and NOT buying it (and mostly as "investment").
Learning curve is more important than getting rich curve...
Depends on your learning style I think, I found it much easier to learn about Bitcoin principles by actually buying a small amount and playing around with it. Without having "skin in the game" I don't think I would have understood what all the fuss was about. Might just be me though...