Little confused with where the Trump part comes into play here you help me out. I wouldn't say that everything is built on lies though I would say it was and is built upon people seeing things and presenting them in their way for the most part. They hit on what is important to them and sidestep stuff that is against them. Yeah some of them outright lie but for most, I would say they look at the numbers find the good or not as bad part, and spin them up.