Oh yeah, I love all types of these. But there's also something nice and gooey about American cheese for grilled cheese or a burger (as this was bought for). Also, growing up my mother told me in the middle of sleepless nights that eating a slice of American cheese made you sleepy. In retrospect, it was probably a clever placebo. albeit ironic. I believe casein protein, which is more prevalent in real cheese, actually does do that since it's harder to metabolize.

There are so many great cheeses out there. Even without the health stuff, you're missing out by only doing american. 

Also, sodium citrate is the emulsifier in this case. I don't know how that passes as amish because I doubt you can make that without laboratory equipment. I suspect the milk is from Amish farms but that's about it.