The way I see it is this: the same thing as doing business: you don't need to register a company so to start the business, you can just start by doing, with testing/small things! so why not just make good content to start, you don't need to own any territory so to make great content! and if it comes to a time you feel like bringing things to the next level, then go for it - don't waste too much time on the shell at first.

I guess the end goal for all of us is to have fun and grow, just different paths to make it happen, so find out the one that work for you and enjoy along the way:)