I just had a conversation with a gas station owner about the idea of accepting Bitcoin as a form of payment. He emphasized the importance of the off-ramping function in Euro for his business. For merchants dealing in goods with potentially high tax components, negative currency fluctuations understandably pose a concern.
On the flip side, merchants offering services seemed to experience less pain from direct off-ramping in Euro. I believe there should be more avenues for businesses to spend their Bitcoin, including in wholesale and telecommunications fox example.
However, it's personally disheartening to see Bitcoin converted back to fiat, regardless of who initiates the exchange. What questions or concerns do the merchants you speak with typically have?