I think this is why the word ‘Zap’ is important.

I believe this is something we can lean into more. Having a catchy word or verb to grab attention sometimes adds a) intrigue, b) a mysterious hook and c) sometimes people get the connotation without needing to have had any prior exposure to the word.

Hopefully you can do some more user testing like this to confirm which catchy tagline is best.

Top of funnel marketing stuff doesn’t dictate what’s further down the funnel. It just helps get people interested in moving down the funnel at all.

Bitcoin’s top of funnel is NGU even if we’d all argue there are other reasons to be excited about bitcoin.