It's interesting to think that "audience capture" might be considered a downside of V4V. There was a great article I read about this ... here it is. You see this everywhere these days. It's like the micro version of the perverted incentives from advertising, except way more granular. And of course, the way audience capture works in practice is enabled, at a higher layer, by advertising.

Such a complicated web of forces. The main takeaway -- or at least, my takeaway -- is that here, as everywhere, there is no real 'fix' for anything perverse. You nudge the system one way, and now there's another failure mode. To pass the time I play around in my mind about what new failure modes btc unlocks.