I'm gunna get lynched for this comment.

Exit liquidity ;)

I joke, but it does need more users.

Edit for more context. For it to be more widely accepted as a payment method, it needs users who want to pay with it. Shops are less likely to use payment systems that their customers don't want/need/use. So bitcoin needs more users. Not just people hoarding sats moving it to cold storage and awaiting wife changing money. But people using it as freely as they would cash or contactless card payments.

I see some places that accept it as payment here and there and my thought on it is "ah that's cool, glad it's an option" not "I will use my BTC for this purchase". No one wants to be the guy who paid 10,000 BTC for two pizzas.