Yes people enjoy being assholes, but that still fits into this linguistic power dynamic I think. They enjoy feeling like they've established power over people if not in authority, then in knowledge. "Gotchas" and all that.
This is the video series I'm using to learn it: https://www.youtube.com/playlist?list=PLwYL9_SRAk8EXSZPSTm9lm2kD_Z1RzUgm
I'll check out the links. Yeah, I agree it often fits into the power dynamic theory. There have been times online when I have come down hard on someone who said something wrong out of ignorance, and I wound up feeling like a bully. It's a selfish reaction that makes you look like a jerk and accomplishes nothing.
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