Imagine a normie opening a newspaper and reading this:

The CEO of JP Morgan made the controversial decision to raise bank transfer fees to $20 due to SWIFT being clogged by Pepe-related traffic. He claimed that it would be good for JP Morgan in the end: "Due to higher fees, it will push more people to the new generation of financial companies such as Revolut, and the more people need to use Revolut, the more they need a bank to top up their Revolut account".