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The digital world is devouring everything around us, from libraries, movie theatres, grocery shopping, driving, and many jobs; why do we not yet have a digitally native currency?
The internet grew on the nails of the analog system; through word of mouth, TV commercials, radio, newspapers, billboards. Bitcoin is growing on the rails of the internet itself. The internet is a much faster medium for adoption effects to take place on top of than analog by orders of magnitude.
On the high-end Glassnode estimates there have been roughly 250MM unique entities on the Bitcoin network, which is roughly 3% of the global population. Funny enough that is the same point where the cellphone adoption chart started above, which took just 10 years to reach 80% saturation. A similar trajectory for Bitcoin would place it at just over 6.3 billion users by 2028 (not accounting for population growth).
Bitcoin is like water, it can and is many things depending on the circumstance. In an inflationary environment, Bitcoin is a store of value. In a deflationary environment, Bitcoin is an exponentially growing digital monetary network on the rails of the internet. In times of geopolitical uncertainty, it is a permissionless transfer of wealth across space and time that you can take anywhere in the world in your brain.
I believe BTC will reach 85–90% population saturation in my lifetime. Bitcoin is many things to many people, that is the beauty of it. That is why it won’t fail.