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Posters, commenters and referral program. I think!
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Yep, posters and commenters. 10% of anyone's rewards go to their referrer.
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That's more complex than I though
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Mechanism design is hard but when done well it can coordinate people to do great things in an autonomous, scalable way.
IMO this is the primary thing that bitcoin does: it mechanistically, through incentives, causes people to coordinate to create great money.
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where do the other half go?