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Half of rewards go to zappers

where do the other half go?

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Posters, commenters and referral program. I think!

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Yep, posters and commenters. 10% of anyone's rewards go to their referrer.

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That's more complex than I though

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Mechanism design is hard but when done well it can coordinate people to do great things in an autonomous, scalable way.

IMO this is the primary thing that bitcoin does: it mechanistically, through incentives, causes people to coordinate to create great money.

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