I think that there's more competition now. Whenever I browse p2p orders I see platforms like Resolut or Remitly which seem to do something similar to Western Union.

A few years ago I had to send emergency money to my parents in Malaysia from Australia. Of course I tried again to send some sats but they were already stressed about losing the wallet. They got me to go to a Western Union and I was actually surprised that the fee wasn't too bad and It only took a few minutes. Anyway, sending sats is still 1000x better.