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I think the libertarian party has been around for too long in the US and thus the word libertarian has lots its power. Something new and edgy (especially the connection to "anarchism") may be attractive to some disaffected youth who'd otherwise look for solutions in communism
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Then don't pussyfoot around it. Just push real private property anarchism on the youth.
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too scary for the normies
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The youth you should target will be ok with something provocative.
Normies are a waste of time. They'll just follow along once the people who matter are convinced.
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It's been around for a long time. I think it's easier to sell young people on libertarianism, in general.
The first principles approach resonates best before people have formed a bunch of ad hoc rationalizations for all the government interventions.