He's learning. I wouldn't be so quick to say he doesn't get it and is therefore a lost cause. His entire article is about how he's changing his mind. None of us "got it" in an instant either.

Also, he does mention Bitcoin specifically in the article.

He’s smart enough that he’ll either figure it out over the next few months or get sidetracked with Ethereum. If the latter happens it might be another 4 years before he becomes a bitcoiner. 

porterbitcoin

Yup. It's the most common tell that they have barely begun their journey.  

Jorj_X_McKie

bitcoin

"I was wrong, we need crypto" - David Heinemeier Hansson

Yep, it's clear he still doesn't really get it and will be back to criticizing in no time. Hopefully I'm wrong, but not recognizing Bitcoin in this situation and still using "crypto" is just a red flag.