He's learning. I wouldn't be so quick to say he doesn't get it and is therefore a lost cause. His entire article is about how he's changing his mind. None of us "got it" in an instant either.

Also, he does mention Bitcoin specifically in the article.

He’s smart enough that he’ll either figure it out over the next few months or get sidetracked with Ethereum. If the latter happens it might be another 4 years before he becomes a bitcoiner.

Yup. It's the most common tell that they have barely begun their journey.