Yes, but unfortunately we can't do anything about it (almost). We have to buy things, even things we don't need, but "we are being served"... Just 1 example... the child doesn't need new XY type of shoes, but 1-2 classmates have them, and they need them too...and if they don't get them, their classmates will scold them. This is not right, but unfortunately this is the reality. And companies are very good at this...the marketing of today is primarily aimed at children (because they are MUCH easier to manipulate)...