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Good question. It was a visceral response. Something about it hurt my brain.
How about "Come to earn. Stay to learn."
Following on k00b's point that it should be weird and frustrating:
Burn to learn. Yearn to earn.
One big beautiful Message Board, perhaps the best the World has ever seen
Should those be switched?
Maybe not. That is the order that worked on me.
It could perhaps work with the order switched, but I think the "stay" part is usually meant to be more aspirational than the "come" part
I agree, but the first part is who we're appealing to. Some might see that as attracting various types of milkers.
Copywriting benefits from being weird like that. You might only remember a slogan for the pain it caused.
This slogan I have to read 10's of times to get comfortable with it. Every read digs its barbs deeper in my memory. Strangely, it makes perfect sense in terms of semantics and couldn't be shorter - it's just kind of a tongue twister.
Good point. Enjoying it is less important than remembering it.
e.g. Trumps typos and misphrasings and factual inaccuracies are painful, but I never re-read a Joe Biden tweet 10 times to figure it out. I only vaguely recall Joe Biden having a presence on twitter as a result.
why for