A Bitcoin wallet should not need any "marketing" campaign or shill. A wallet app should speak for itself. Exactly like Bitcoin.
Yes, there are many types of wallets and users MUST know the differences and make their own decisions. As i tried to explain in this old SN post.
A Bitcoin service (exchange, business, marketplace etc) is also quite difficult to have a good review, because not everybody will use it in the same way or for the same thing. Yes, must be some delimitation and categories, where the user could choose.
And remember: 99% of people doing reviews (for anything) are mean. When I go to a restaurant or a placed reviewed on internet, I never look to the "opinions" on TripAdvisor or such.. are totally USELESS and lies.