What if a platform instead of fighting piracy started monetizing it?
The Radical Idea
Instead of fighting content piracy, let's weaponize it. Build a decentralized video protocol where anyone can re-upload content from YouTube, Netflix, or anywhere else - and get paid for it.
Here's the game theory:
- Re-uploaders earn sats for providing ad-free versions of popular content
- Viewers pay 10-100 sats to watch instead of dealing with ads or hunting for free copies
- Storage providers earn sats for hosting
- Best UX wins, not biggest legal team
- Content creators join the platform under their own terms
Why This Kills YouTube
Current model: YouTube subsidizes "free" content with surveillance ads and takes 45% from creators.
Our model: Pay 50 sats for any video, ad-free, downloadable. Content uploader keeps 70%, storage provider gets 20%, platform gets 10%.
The math: Why spend 30 minutes hunting for a free copy when you can watch instantly for a few sats?
YouTube's business model collapses when their content appears ad-free elsewhere for near-zero cost. They either match our pricing (impossible with their overhead) or lose viewers to superior versions of their own content.
Technical MVP (Already Possible)
Built on existing infrastructure:
Nostr + Blossom + Lightning
- Upload any video to Blossom servers (decentralized storage)
- Publish metadata as Nostr event
- Viewers pay via Lightning to unlock viewing
- Automatic sat splits between uploader/storage/platform
Simple flow:
- Someone uploads YouTube video to protocol
- Sets price (e.g., 50 sats)
- Viewers discover via any front-end platform
- Pay once, watch forever, download if wanted
- Uploader earns sats for providing better UX
The Network Effect
Phase 1: Popular videos get re-uploaded ad-free for micropayments
Phase 2: Viewers prefer paying pennies over watching ads
Phase 3: Creators realize they earn more from re-uploads than original platforms
Phase 4: Creators publish directly to the protocol
Phase 5: Traditional platforms become content farms for the decentralized network
Natural Law vs Copyright Theater
This operates on pure market dynamics. If someone provides better access to content (ad-free, downloadable, uncensorable), they deserve compensation. Copyright becomes irrelevant when the friction cost is lower than enforcement cost.
The protocol doesn't care about licenses - it cares about who provides the best user experience.
The infrastructure exists today. Plebs.app (#1019627) already demonstrates Nostr+Blossom video hosting. We just need someone to build the pay-per-view layer and embrace the inevitable.
Who's ready to make piracy profitable and kill YouTube's business model?