I would definitely use this, and I believe most SN users would, but we're a fringe minority and we would be paying to NOT see the ads and all the privacy creep. I think most people don't care much about this (yet) and they're willing to surrender all their data and watch all the ads.

I was talking to a friend of mine about how I de-googled my phone and the fact that he would have to install something instead of just turning on the phone and be fully plugged into the matrix made him roll his eyes in boredom "I just don't have time for that, and I don't have anything to hide"